Monday, February 28, 2011

The Three 'F's (no...not that one!)

Hello Ladies (and gents), let's take a short intermission from discussing Spring Fashion and switch topics over to Online Shopping! We all do it, it's an epidemic.

You know the drill. You find something you absolutely love online, place an order quickly without your husband (or parents, or whoever watches over the finances) knowing and you anxiously await the package to arrive (because it's exciting and because you need to make sure you intercept the package before someone else sees it). It's like Christmas without a big fat hairy man and cookies. Well, we don't know what your FedEx or UPS driver looks like, but ours isn't big and hairy; and he's never asked for cookies! And thank goodness, because we don't bake.

Many of us, when shopping for clothing online, don't pay quite enough attention to the way the clothing fits on the model, the fabric the piece is made out of, nor do we take into account that model may be built much differently than we are (and this is true in most cases, if it's not, then you have been blessed by the skinny model Gods!). We have three tips for you to keep in mind when online shopping for clothing. We like to call them the three 'F's!

Let's talk Foto (it's spelled with a 'ph' normally, we know, but then that ruins our three 'F's, plus it looks cute spelled with a 'F')...
For those of you who have never worked in clothing retail, you probably don't know about the tricks stylists and photographers use when photographing a model in a piece of clothing. Their big secret to make, let's say, a baggy dress fit tight on a model is using a clip. Yep, a clip. They pull the fabric back and clip the dress in a way that makes the dress appear like it's fitted and it flatters the model's body. Sometimes, when stores really want to get crafty they use their other secret weapon, their hands! They have the model pose awkwardly with one hand behind their back pulling the dress tight. To the untrained eye, you may think the model is just making another one of those weird artsy modely poses, but really they're pulling a fast one on you.

Here's a great example (for those who learn visually):
 Such a sweet innocent pose, looking all model-ish and stuff... BAM, you've been fooled! This girl doesn't have a bad back, she's no granny. She's pulling that dress back with her hand. Perhaps she's too skinny for it or perhaps it blouses awkwardly on the sides and she's trying to hide it. We added the back view as well so that you can see she's doing it at a different angle as well.

Buyers beware. Watch how models are standing! Don't say we didn't warn you! You can't always detect a clip but you sure can detect the 'hand pull'.

When we post pictures on our Facebook page of Jennifer in a piece of clothing, She always stands 'normal'. We want to make sure you know how the dress will fit just by looking at the photo so that you can be confident with your purchase.

Speaking of Jennifer, want to know why she's such a great model for our clothing? Because her body is just like yours! She's in shape and slim but she has curves and she looks great! She's not another skin-n-bones model who makes a pouty face just to make her cheek bones appear higher. She's the real deal Holyfield! When you see Jennifer modeling clothing, what you see is what you get. Which brings us to discussing, THE Fit.

A BIG mistake we women make when shopping online is assuming that dress we love will look the same on us as it does on that 5'10", 100 lb model. First of all, these lovely underfed (that's a guess, not a fact!) ladies do not typically have large chests, or any ta-tas for that matter. They also, typically, don't have big hips or big booties. Their legs go on for miles and they have no arm fat that jiggles when they waive 'hi'! They're not like you and me. They make clothing look fantastic, true story, but they don't reflect how the product looks on a real woman. When online shopping, make sure you keep this in mind. If there are reviews under a product, read them! If they have measurements, jot those down too. There's nothing more dissapointing than getting that gorgeous ruffled front dress in the mail, only to try it on and it doesn't fit or it's unflattering.

Here's a comparison, Twiggy vs Jennifer:
Okay Twiggy, if the dress is that tight on you, how on Earth is my junk in the trunk (and the dashboard) going to fit in that dress!!? Get the point?

Now, here's a simple tip all of us can understand easily, always try to examine or find out what Fabric a piece of clothing is made out of. Typically you can tell from looking at a photo what fabric the item was made out of, but when in doubt, ask! Some of us look great in knit or cotton, while others of us prefer jersey or a poly blend. We all have different bodies and our bodies look better in different fabrics. Personally, I choose items with more 'give', fabrics that stretch a bit so that when I eat too much and have a food baby, I don't feel like I'm suffocating! Come on, you all know what it's like to overeat and about pass out at the table!

So there you have it, three great tips to keep in mind when shopping online. You can thank us later, or just come in the store and do it in person! :)

Happy Shopping!

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